Building a business as a first-gen, BIPOC, or LGBTQ+ entrepreneur is an act of resistance and an act of love. But it’s also an emotional rollercoaster, especially when it comes to money.

For the first few years of running Wealth Para Todos, LLC, I (Soledad) avoided doing mid-year business financial check-ins. Not because I didn’t care—but because looking at the numbers felt overwhelming, triggering, and sometimes downright scary.

But this version of me—the one with big goals for both personal and business finances? This version knows better.

If you’re a business owner who didn’t grow up hearing words like profit margins and cash flow, this post is for you. Below, I’ll walk you through:

✅ The top 5 reasons you should do a mid-year business financial check-in

✅ The exact questions I ask myself during my check-in

✅ How I’m adjusting my revenue goals and business strategy for the rest of the year

Let’s dive in.

5 Reasons Your Business Needs a Mid-Year Financial Check-In

1. Get Clarity on Where You Actually Stand

By June, it’s easy to lose track of your revenue, expenses, and profits—especially if you’ve been heads-down serving clients and staying afloat.

This check-in helps you compare your actual numbers to your original goals and see if you’re on track, ahead, or falling behind.

2. Check Your Cash Flow (Are You Paying Yourself Enough?)

Many first-gen entrepreneurs hustle for revenue but end up with little or no take-home pay.

This is your moment to calculate your owner’s pay percentage and make adjustments that allow your business to support your personal financial goals.

3. Reality Check on Your Profit Margin

Revenue ≠ Profit.

This is when you look at operating expenses, unused subscriptions, and pricing strategies to ensure you’re not over-delivering without proper compensation.

4. It’s Your Last Low-Stress Window Before Q4

Summer is when you can pivot calmly.

By fall, everything speeds up and making big changes gets harder.

Now’s your chance to adjust revenue goals, marketing plans, or pricing strategies.

5. Build Financial Confidence & Stay in the Wealth-Building Cycle

Looking at your numbers—even when it’s hard—is how you grow as a financial leader.

This check-in strengthens your dinero decision-making muscles and keeps you moving toward your long-term goal of becoming work optional.

The Exact Questions I Ask During My Mid-Year Business Check-In

Revenue + Income Sources

• How much revenue have I generated so far this year?
• What percentage of that revenue have I paid myself?
• Am I on track to meet my annual revenue goal?
• Which offers or services brought in the most income?
• Any surprise income streams I didn’t expect?

For full transparency: As of June 30th, I’ve generated $37,542.19 and paid myself 26% of that ($9,776). Am I behind on my $200k revenue goal? Yes. But I also made intentional decisions to slow down and grieve after losing my Abue Ana this spring.

Expenses + Profitability

• How much have I spent on business expenses so far?
• What’s my current profit margin?
• Am I paying for subscriptions or services I don’t use?
• Am I investing in things that actually move the needle?
• Which expenses felt most worth it? Any I regret?

For me, my biggest and most worthwhile investments this year have been:

✅ My Online Business Manager (who keeps this whole operation running!)

✅ Coaching with Million Dollar CEO and my past work with Cat Del Carmen

Cash Flow + Owner’s Pay

• Am I paying myself regularly?
• Is my owner’s pay aligned with my personal financial needs?
• Am I setting aside money for taxes?
• Do I have a clear system for separating business and personal finances?

Spoiler: I pay myself quarterly. It’s working for now, but increasing frequency is a goal for Q3.

Growth + Future Planning

• What’s been working for revenue generation?
• What’s not working and needs to change?
• Do I need to adjust pricing or offers?
• Am I on track with investing in business growth?

For the first half of the year, I paused launching Wealth Para Todos Academy and focused on 1:1 coaching. I’ve also been overhauling my marketing systems so they’re no longer dependent on my mood or energy levels.

Emotional + Mindset Check

• How do I feel when I look at my numbers?
• Am I avoiding any financial tasks? Why?
• What belief do I want to practice about my business finances moving forward?

The honest truth: After Abue Ana passed while I was literally working on my business finances, it became emotionally hard to sit down with my numbers. But I’m committed to showing up anyway. The belief I’m practicing now: The universe is always conspiring in my favor.

Forward Planning

• What’s my revenue target for the next 6 months?
• What actions will help me reach it?
• How do I want to feel about my business finances by December 31st?
• What’s one small financial habit I can commit to for the rest of the year?

New revenue target for the next 6 months: $100,000.

For Q3: $50,000 in revenue.

My small but mighty habit: Weekly business dinero dates.

Final Pep Talk

If you’ve been avoiding your business finances—whether because of grief, stress, or fear—you’re not alone. But avoidance only delays your progress.

Your numbers aren’t just data points—they’re feedback.

Even if you’re behind, even if you’re in a season of low revenue, you can still adjust, recalibrate, and move forward with love and intention.

And remember: the universe hasn’t forgotten about you or your goals.

Let’s make the rest of this year one filled with clarity, action, and financial security while nurturing our wellness.